The Market

  By Saswat Pattanayak Real man Farhan Akhtar prevents violence against women on behalf of the Delhi Police, Al Gore makes millions to save the planet from temperature gain, Amnesty International recruits Peter Gabriel to be their conscience, Aishwarya Rai counters Polio and HIV/AIDS, Unicef heralds Aamir Khan as the expert on child rights, and Narendra Modi hires Amitabh Bachchan to spread ‘Khushbu Gujarat Ki’. And we lesser mortals, legends in our own minds, emulate our stars and wait for our moment to go viral on Facebook and Youtube, while these corporations churn out billions in our name via offering…